Digital Marketing Strategies and Tools for Beginners.

7 Easy Online Marketing Strategies and Tools for Beginners to Get Digital! 

In this evolutionary world, no one can deny the value of digital media, everything is upgrading whether living or non-living, all of us want to run in this online marathon, if someone doesn’t know the power of social media he/she will left behind. In the immense world digital marketing is the basic necessity or we may say it’s the basis of the society now. 

Traditional marketing is diminishing gradually and online working /marketing is taking place. It provides a large audience of not only a specific area, city and country but all over the world in a reasonable amount of money as well as gives opportunities to those who want to work from home and earn money such as women. So are you ready to brush up your skills?

Here are some of the examples of selling a products online or being an online marketing pro:

• SEO (Search Engine Optimization)

• SEM(Search Engine Marketing)

• Key words research

• Affiliate marketing

• Google AdSense

• Email marketing 

• Content marketing (including blogs of vedios/ writings and offering services to customers)

These are the famous marketing tools used worldwide. Entrepreneurs and brand companies invest to enhance their web marketing and engage audience for lifetime befits.

But here is a main character of Online Marketing noticed, The Audience and an ignored strategy called Pre- planning of Marketing. 

Yes! the biggest mistakes every beginner does "The choose of Right Targeted Audiences"and the Preplanning of Product Marketing.

What are the right Audiences?

Its simple! If you have a product or service of hand bags, high heels and cosmetics, your audience will be the house wives, college and university going girls as well as working ladies. If you are a digital server ,the targeted audience will be the online searchers of the services you provide.

For example,if you are a videographer, photographer or offers both, most of the audience that will hit you up would be the event managers, students for their documentaries or film making projects and the media parties.

What is the Preplanning of Product Marketing (sustain and increase audience)?

Firstly! you have selected your targeted audience the second awaited step comes. The Preplanning to sustain and increase audience. In planning, sellers like you need to mention their services, assurance of quality, discount offers, customers satisfying campaigns and servers to raise Customers Lifetime Value (CLTV). By telling the buyers about your products’ quality you can assure your clients’ reliability in accordance to business and reduce clients’ churn as it’s another big purpose of customer service management .

“The greater their reliance(CLTV), the greater your revenue. “

 

When done these two steps, you are ready for electronic marketing .

·      SEO (Search Engine Optimization)

SEO is a science to rank your website high in search engine. SEO’s importance is acknowledged around the glob for high ranking  and increasing traffic on your website, channel or blog, however it’s a time taking and time consuming process but hits organic traffic. It helps your website showing in search engine and you can get clicks, visits, followers and money.

·      SEM (Search Engine Management) 

It’s an investment for your business site ranking high in search engine, it may call paid promotion through Google by investors. Whether the high ranking site gets about 40% to 50% searches worldwide but it comprises on a large number of audience. If you invest some money for SEM you can get more views and money like SEOs. 

·      Key Words Research

People think of it a Rocket science but it’s as easy as a kid learns A for Apple, Aunt and Airplane.

You just have to go through your strategy and be clear about your business products as well as offers to search and write suitable keywords. Search about your product and find out how many other sellers have been selling it, keenly read their offers and their thumbnails or key words. Think out of the box and readjust the key words according to your services and set your target audience to hit them up.

“Tip: Let Google search engine give you suggestions according to your research .”

  . Affiliated Marketing

Affiliated marketing is highly influential, admired and easy to connect with global audience.

In this marketing, you as a seller or product services company deal with social media influencers by sending them your product and asking to post a picture, video or a blog urging their followers to buy your product.  It is mutually beneficial marketing, your ambassador enjoys your free services as well as commission on every selling product by the link they give in their inbox or description and seller or company gets more orders enjoying business development all over the world.

 Isn’t it enjoyable?

 

  .  Google AdSense

Google it self is a biggest search engine and a keyword too, it’s  92% longest engine around the world and not only helps us searching material but in making money. Investor has to pay google for ads and it will allow your site getting more views, clicks and content interactions, furthermore businessman can select a place in video for ad adjustment himself and google pays for your ads as well so you can make money by this platform.

• Email Marketing 

Email marketing is customer service management, on this platform you or your team sends emails to your sustained prestigious clients to make them aware of your deals, offers and services. You also reply of their complaints to reduce churn rate and assure their lifetime sustainability to your products.

• Content Marketing

It is the easiest way to find and connect with your targeted audience. The content you are publishing whether in written form, video, or photography hits your desired traffic and you get best selling of your material. For early birds it’s more like a tip, set your prices low according to the market so that you can get buyers.

Wrapping up

Online or digital marketing is the need of evolving world, learning and applying marketing strategies and tools everyone can be best seller or business entrepreneur, just give a little time to practice the strategies and tools to see the results. Hopping the basic information compiled in this blog will be helpful for the beginners for setting their business ranking good in markets.

“As good you'd be in digital marketing as good your revenue and worth would be“.

Let’s Get Digital!

Written by 

 Nimra Auzgul